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Social Media Marketing Social media marketing (SMM) is the process of marketing a business, individual or product on social networking sites. That’s the academic definition of SMM. For marketers [...]

Reputation Management How important is reputation management for the success of your business? Plenty. Consider this: 89% of shoppers use search engines to research products and brands before [...]

Inbound Marketing Even since the birth of modern commerce, marketing has all been about pushing messages to consumers. Whether it’s a radio ad, a print ad, or a billboard, conventional marketing [...]