PPC

All digital marketers know it’s much easier to reach the ideal audience when you can target users who share key similarities with other people who’ve engaged with their content in the past. [...]

Ok, let’s start by saying that Google Adwords is being replaced with Google Ads. A subtle change in name you may think, but it heralds a revolutionary new era of innovation for the internet [...]

162 billion calls per year will be made from smartphones to businesses next year according to projections by BIA/Kelsey. You’ve probably done it yourself. You search for a local service or shop [...]

A strong online presence has become practically mandatory for any business that wants to be in the top tier of its industry. Since 90% of users turn to search engines at some point of their [...]

Machine learning is one of the most relevant developments for companies who deal primarily with data. With more than 25% of companies investing 15% or more of their IT budget in machine learning, [...]

AdWords is no newcomer to the world of digital marketing. It was launched way back in 2000, and back then companies would pay Google a monthly fee to completely manage their campaigns. My oh my [...]